Introducing Oyi Bitters into the Nigerian beverage market

The management of Exponent Distilleries Limited, Abuja has officially unveiled its latest brand product, “Oyi Bitters” thereby launching it into the Nigerian beverage market.

The company, led by its MD/CEO, Mr Desmond Edwin on Wednesday, launched the product at the New Castle Events Centre in Makurdi the Benue State capital.

Speaking at the event, Mr Desmond who highlighted the many benefits of Oyi Bitters stated that the new bitters has come to stay.

He said that “Oyi Bitters, made by exponent Distilleries Limited is entering the market with an uncommon gusto” as it’s raw materials are sourced from the deep lush green vegetational lands of the ancient Idoma people, and that it contains some of Africa’s most exotic herbs, roots, and rare tree barks with renowned health benefits responsible for preserving the health of the ancients, and today’s sort out medicines for the new generations.

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He noted that the brand also seeks to promote the “Benue-Together” initiative which believes in healthy living among the people, peace, equity, justice and to produce a brand that is boastful among other brands home and abroad.

Also speaking at the event, an ambassador of the new product, Mr Joseph Oche praised the quality of the brand stating that it’s unveiling was deliberately held in Makurdi, the capital city of Benue state where its rich content was sourced from.

He referred to it as “a bitters with a difference that has many other vital health benefits.”

Other brand ambassadors including popular comedian, Pastor Nicodemus Mbatsavtampu, OAP, Chokoli the golden spoon, renowned blogger and entertainer, Okwu Plc also graced the occasion and expressed their goodwill and confidence in the brand among other attendees who testified to it’s uniqueness and noteworthy health benefits including it’s ability to remedy premature ejaculation and help the consumer connect easily with the environment.

According to it’s founding company, Exponent Distilleries Limited, “Oyi Bitters™ and its variants come with an invitation to share and partake in the ancient secret of a healthy African kinship.

“Its variants are a perfect blend of nature’s finest, inspired by the ancients, produced for the modern to promote health, deepen cultures and establish friendships.”

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